Top Three Takeaways | February 13 – 17

February 17, 2017
Snappr Photo Analysis

Peta and I are always learning and growing (who isn’t?!) and we want to share our Top 3 Takeaways from this past week with you. Who knows, you may just discover something interesting for use in your own life!


Snappr’s Photo Analyzer uses image recognition and machine learning technologies, to determine how well your LinkedIn photo performs. It only takes 2 minutes to get a great analysis that evaluates you on criteria such as your face, composition, and editing. Peta scored around a 71, but has some work to do on her ‘bad’ smile apparently!

What’s Your Why?

Sometimes it’s easy to lose sight of why you’re doing what you do. Sue experienced this conundrum this week and wavered for a day thinking to herself “What are we doing this for?” – and then was reminded of Simon Sinek’s book “Start with Why”. Sue’s favorite takeaway from the book is this:

Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief – WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

People don’t buy WHAT you do, they buy WHY you do it.


We’ve been using now for a few years. These guys just make marketing easier. They have an amazing and helpful blog, the tool itself is easy-to-use and gives you lots of insight into who is visiting your page and engaging with the content.

Top Three Takeaways | February 6th – 10th

February 10, 2017

Peta and I are always learning and growing (who isn’t?!) and we want to share our Top 3 Takeaways from this past week with you. Who knows, you may just discover something interesting for use in your own life!

Tiny Marketing Wins

Sue had an opportunity to attend one of Justin Jackson’s workshops back in the fall and was impressed by his passion for his business as well as the people he helps. He recently launched a new project, Tiny Marketing Wins, because let’s face it; marketing your online business can be overwhelming. You can choose to be a monthly subscriber or pay on an annual basis (much more cost-effective.) We both feel that way at times and so we decided to test out some of Justin’s lessons by becoming TMW subscribers. We’re loving it so far!

Feeling better today.

A photo posted by Justin Jackson (@mijustin) on

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Digital Nomad: Nathan Sawatzky of Nathan Sawatzky Consulting

February 9, 2017
Nathan Sawatzky

What do you do professionally?

I work with companies to build and implement their customer support teams and strategy. As part of this, I spend quite a bit of time looking at Trust and Safety for children’s online products also.

I’m also currently working on building out a company that will provide high-touch support for businesses who want to focus more on the product; allowing my team to become their customer care team.

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Top Three Takeaways | Jan 28 – Feb 3

February 3, 2017

Peta and I are always learning and growing (who isn’t?!) and we want to share our Top 3 Takeaways from this past week with you. Who knows, you may just discover something interesting for use in your own life!


This might be the tool to organize many (if not all) your businesses operational needs! Everything from CRM to Editorial calendar tracking, event planning, product launches and more. Sue discovered this tool and has been testing it out in a non-profit as well as the for-profit environment. Think spreadsheet – but on steroids. It’s pretty special. You may just want to check it out for yourself.


Peta listened to a great discussion on the Boss-mom podcast on what social media scheduling tools work best for which situation. Some cool tools we plan to check out are Meet Edgar and Tailwind.

Stay tuned for next Friday to discover our top 3 takeaways from the week! Sign up for our newsletter to get new posts directly to your inbox.

Refillable Laser Printer Cartridges

Peta investigated places to refill laser cartridges – apparently after buying the kit you still need a special tool to laser hole kit and resealable tape. Spoiler alert – it’s very difficult to find someone to refill it for you – at least in Vancouver for an HP Color LaserJet MFP M277dw. It’s making it very difficult to be environmentally responsible!

Maybe You’re Not Ready for Self-Employment

January 5, 2017
This is something I have really been struggling with lately. I haven’t wanted to admit it to myself, but I also know that we learn from our experiences, both good and bad. I’ve been self-employed as a freelance jane-of-all-trades business developer on and off for the last 7 years. And while there have been periods of sufficient income, there are the low periods as well where I was scraping by. I’m at a point right now where I’ve decided that 100% self-employment probably isn’t the best fit for me at this point in my life. Queue the search for a complimentary career that will allow me to continue pursuing my passions (helping businesses grow) and afford me the freedom and flexibility I need in a job to maintain my sanity.

I believe that it’s possible to find a J.O.B. that will allow me to continue using my entrepreneurial spirit. Here are some of the benefits I see to putting full-time self-employment aside (until you’re really ready)

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Digital Nomad Profile: Nikki Tate Stratton

January 5, 2017


Author, Nikki Tate-Stratton at Marina Cay

Author, Nikki Tate-Stratton playing dingy captain at Marina Cay in the Caribbean

Nikki Tate-Stratton on her life as a climber, author, sailor, and publicist.

What do you do professionally?

I write children’s books on a wide variety of subjects. I work with many different international publishers in a variety of formats. In addition, I produce audiobooks, work as a freelancer writer, a reviewer and as a freelance publicist. I also teach workshops; some online and some offline. The virtual classroom part of my work has really taken off recently.

How did you come to be living a digital nomad lifestyle?

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What Does Flexible Working Mean?

January 4, 2017
Flexible Working
Flexible working at the beach

Squeezing in some work at Myrtle Beach, South Carolina

Flexible working feels like a bit of a global goal at the moment, with as many as 80% of North American companies offering some type of flexible working arrangements.

“I think everyone could use some more flexibility in his or her life and I think the expectation will be that jobs in the future incorporate at least some of these aspects.”

What I’ve come to discover is that the term ‘flexible’ means something different to almost everyone I speak to. Recently I’ve been interviewing a number of people who are working remotely and one of my first questions is always “why do you like being location independent”. Their answer is usually “I like the flexibility” so I began to probe a little deeper on what they meant when they said “flexibility” 

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Flexible Working – a Legal Right?

December 19, 2016
Flexible Working

Flexible working is a hot topic these days. I’ve been observing conversations taking place around Canada about whether the country should make flexible working a legal right. The Liberal government is considering a change to the Canadian Labour Code that will make it a legal right for employees to request more flexible working conditions (eg. flexible working hours or the ability to work from home) without fear of negative repercussions from their boss.

The UK has recently adopted similar changes to flexible working; maybe it’s time for other countries to hop on board?

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